COMMON EXHIBITION STAND MISTAKES TO AVOID
At trade shows and some exhibitions, you have the opportunity to reach out to many potential investors who likely have the fortune to invest in a new venture. By exhibiting the best trade show booth layout, you and your company will be able to prove to customers that you are here to make a drastic change in the industry.
If things don’t pan out, not only you but your brand image will also perish and suffer, and eventually, the entire event will be a waste of time and resources. It is a must to be aware of some of the most common mistakes that an exhibitor makes in an event, avoiding these mistakes may just make a difference between a grand event and a disappointing one.
Lack Of Planning
When it comes to executing a plan, the hierarchy of objectives needs to be clear, what do you actually want to achieve through your event?
A strategy for achieving your objective and a backup plan is required in case all else fails. Without a proper Strategic system, your plan will fail. Think of a game-changing plan that is thought out before execution, and the chances of success of the trade fair booth setup will likely be higher.
Amateurish Staff
One of the most common mistakes any exhibitor makes is hiring poorly trained staff. Any company that may look unprofessional or disorganized is not a company anyone would want to get involved with.
The whole event should be managed by professionals that are in the business for some years and have a good track record when it comes to maintaining decorum. Make sure to guide your team about the way you want them to act before others, and be sure to emphasize the environment where everyone feels welcome and comfortable.
Design Of the Stand
Another mistake that any organizer makes is to hire new and cheap Stand Designers who are yet to learn the basics of making a stand. You must hire a much more experienced designer and showcase the most thought-out trade show booth layout.
Lack Of Funds
Most Freshly started companies start off with a bare minimum of funds. Holding out an exhibition can be expensive and generally cost cutting is visible in the quality of space, design, and stands to build.
Giveaways
Freebies and gifts are available at most of the trade show booth display stands and the common mistake is to give out a totally unrelated gift from the actual trademark of your business. Make sure the freebie that you offer is relevant to your business and it strengthens your brand’s name and power.
Promotion
Fresh Exhibitors lack the courage to take advantage of the event and maximize the marketing of their brand. Make people aware of what you do and how it aligns with their goals as well.
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